用你的ihpone玩生存遊戲

Fast Paced Multi-Player, One on One, and “Pro” Modes:

• Gunman allows you to connect with up to 4 friends via WiFi for hardcore war games or with one friend for intense one on one shootouts.
• Each time you hit an opponent, their phone will buzz and you will get a little memento of your dominance with a screenshot of you taking them down.
• Play for rank, track all of your favorite kills, save your favorite shots to your camera roll or make their shame eternal by tweeting pics of your best hits.
• If you’re just feeling like taking aim sitting at work (or on the bus, walking down the street, etc), enter Pro Mode and fire away. Get scoped pictures and tweet your hits out to the world.

Realistic Experience:

• Pinpoint aiming with Gunman’s on-screen scope
• Set your gun blazing with a tap and shake to reload
• Both hits and misses are tracked, so make every shot count
• Mission briefings at the end of each round let you know deaths and kills by each player

Pointers:

• Specify your shirt color when starting a game – this is how the iPhone knows you’ve been hit.
• We recommend playing Gunman in well-lit areas to ensure the best color detection
• "Pinch" your camera screen to use the scope more accurately

Game Notes:

• Note: The game uses the iPhone camera  and requires OS 3.1
• More features will be added, including location detection, leaderboards, and more

http://playgunman.com/about.html

當產品不再是名稱而是口號

這件事是我最近有感而發，標題可能下的不是非常恰當。
前幾天在公司聽到了這句話"Sorry, I left my iphone at home"
，我的採樣可能不夠多，但感覺Iphone已經不被用手機代稱了。

品牌取名子這件事很有趣，蘋果一系列產品都加上"i"字，iMac, iPad, iPod..等等
你可能不記得它出過幾代iMac，但它都叫做iMac。漸漸的她的產品就變成朗朗上口的口號
，只要是蘋果出的mp3你都會叫他ipod。
想想我這台筆電，我除了筆電我不知道該叫他什麼，聯想嗎? Lenovo嗎? 沒有識別性，因為它有別的產品。y510嗎?只有宅男或者Mobile01會員才會背的出這號碼。
但產品號碼也有幾個識別性的，Nokia 3310 這種似乎會翻起高中記憶的手機，但是有人會說我忘記帶我的3310了?這個我無從判斷起，也許有。

不是要推崇蘋果的腦袋，當然再我買了我的第一個蘋果產品之後，漸漸的體會到蘋果怎樣的"研磨"一個產品。這件事也有別的案例，還是舉手機案例好了。
Blackberry，藍莓機這個大家應該都很熟悉的名子，它也不是形號也不是名稱，就是品牌本身。它出了千奇百種的變種機型， 但我還會聽到大家說我的blackberry。但這個成立因素跟蘋果又不太一樣，因為Blackberry專打商務人士的市場，特殊的全鍵盤設計讓它具有市場獨特性。

我在想是因為獨特性才讓iPhone跳脫了手機的名稱嗎?

再舉個例子好了，搜尋引擎。我記得我在上Master課程時，老師說"If u dont understand, google it" 很有趣的，這個品牌又變成是口號了。因為它變成了蒐尋的代名詞，你可能不是用google查詢，但你知道那是甚麼意思。它又成功了將名稱變成口號。